Going digital may seem intimidating to some, but Björn Borg recognized the advantages fast. By embracing digital solutions, they eased their trajectory and cemented their position as fashion-forward thinkers in the industry. Björn Borg is a great example of how 3D technology can optimize the production process to save time, money, and resources.
Many of their core products are repeat styles manufactured with the same supplier, meaning quality and fit remain the same, while variations in color and print can differ from season to season.
We digitized their collection to make it easier for the Björn Borg team to adjust colorways for repeat styles. This helped to reduce their carbon footprint and improve time-to-market speed.
We gave them the support they needed to transition smoothly. 3D samples only need to be digitally stitched and sewn once. From there, the template can be reused and altered as much as needed.